Overview
A SMstudy® Certified Marketing Strategy Professional facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A SMstudy® Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.
Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Professional certification by SMstudy after passing the exam.
| Certification | Prerequisites | Target Audience | Cost Of Exam | |
|---|---|---|---|---|
| Experience | Education | |||
| SCMS-P | None | Preferably SMstudy® Certified Marketing Strategy Associate | Anyone interested in becoming a Sales and Marketing Professional | USD 300 |
Exam Format
- Multiple choice
- 100 questions
- No negative marks for incorrect answers
- 120-minute duration
- Proctored online exam
Audience Profile
This certification is appropriate for anyone interested in becoming a Marketing Strategy Professional.
Prerequisites
There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate certification and study the recommended processes from the SMstudy® Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional. It is also highly recommended to attend a 2-day Marketing Strategy Professional classroom training provided by a SMstudy approved VMEdu Authorized Training Partner (V.A.T.P.).